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NEW MOVE FOR FORMER CHELSEA BOSS

Kenyon moves into player agent role

November 10, 2009

Former Chelsea and Manchester United chief executive Peter Kenyon has taken a role with a talent agency which has ties to Jose Mourinho and Cristiano Ronaldo.

Kenyon's task will be to expand Creative Artists Agency's international sporting client base. The agency is in a strong position in the US market and deals with industries outside sports - clients include Hollywood stars Brad Pitt and George Clooney.

CAA already represent former Chelsea boss Mourinho - who worked under Kenyon - and Ronaldo through a partner agency. Kenyon stood down as Chelsea chief executive in October but remains a non-executive director at Stamford Bridge.

Kenyon said: "I have worked with CAA Sports over the past two years with Chelsea and have learned a lot from their approach and their team culture, which enables them to work effectively across a wide and exciting range of clients, both individuals and companies.

"In a short period of time and in an increasingly competitive environment, CAA Sports has established itself as a leader in US sports and I look forward to helping grow its international presence and creating new opportunities for the agency and its clients overseas.''




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