The day after a full-house of 4,215 crammed into King-stonian's ground in Surrey for the breakaway AFC Wimbledon's first home game in the Combined Counties League, there was a new shape to their campaign.

First, Wimbledon chairman Charles Koppel's controversial plan to resite the First Division club 70 miles away was dismissed by FA chief executive Adam Crozier. He described the Milton Keynes switch as 'appalling' and denied the FA had given the scheme its blessing.

Then, the rebels heard that Trevor Beattie, the man behind the Wonderbra and fcuk adverts, was putting his weight behind their mission to rebuild the Dons in south London.

Beattie, who will assist the fans' campaign to build a new ground in the borough of Merton, the traditional home of the club, said: 'I'm a Wolves fan but also a football supporter and I'm fed up with what is happening in our game. I don't want to read about players trying to kill each other or getting sent home from the World Cup in disgrace. The story of AFC Wimbledon has struck a nerve. We want to send a message to owners that you ignore the fans at your peril.'

Beattie's TBWA company has agreed to work for the club free of charge and put together plans for an advertising campaign.

Ivor Heller, who dreamed up AFC Wimbledon, said: 'We're hoping to make enough money to either buy back our old Plough Lane ground or build a new one.'

Koppel was granted permission to relocate the club - against Football League wishes - by an independent commission in May. Fans have deserted the club, only 668 attending the opening League game against Gillingham at Selhurst Park.

Crozier said: 'The FA hasn't given its seal of approval to this move at all, quite the opposite. The FA is very much against it and personally I feel it's an appalling decision to allow the club to move to Milton Keynes.'