De la Cruz - signed from Hibernian for £2million in the summer - struck mid-way through the second half and then Moore, a key figure in Villa's FA Youth Cup triumph last season, sealed victory six minutes from time.

It was no more than Villa deserved with a drastically reshaped team and new formation after the first four games of the season had produced only one goal and three points.

Jlloyd Samuel and De la Cruz made plenty of positive runs down both flanks and record signing Juan Pablo Angel was always a handful for the Charlton defence.

The visitors were indebted to some fine saves from Dean Kiely for keeping them in the hunt although they may reflect on a glaring miss by Luke Young at 1-0.

Charlton keeper Kiely had to react quickly in the eighth minute to turn a low effort around the post from Angel after Samuel picked him out just inside the penalty area.

The Addicks showed some neat approach work but it was 35 minutes before Peter Enckelman was called into meaningful action to deny Claus Jensen after he had linked up well with Mathias Svensson and Jason Euell.

This seemed to briefly spark Villa into action and Kiely again proved his worth to parry away a header from Staunton following an inswinging free-kick from Barry.

Graham Taylor has called for his defenders to chip in with a few goals and Olof Mellberg stole in at the far post to get on the end of a Mark Kinsella corner but he was tracked by Euell who did just enough to put off the Swede as his effort flew over the bar.

Villa enjoyed the bulk of the possession at the start of the second half but there was precious little to enthuse about as Charlton coped quite comfortably.

A corner to the near post found Staunton who got in a flick header but the ball ricocheted into the hands of a relieved Kiely who then turned a glancing header from Angel around the post.

But he was finally beaten after 70 minutes through the determination of de la Cruz. He cut in from the right and forced his way between two defenders before toe-poking past Kiely from eight yards.

The joy was there for all to see as de la Cruz went to the Villa bench to celebrate before Angel came close to doubling the lead with another header which went just wide.

But then Alpay was relieved when his mistake let in Young who shot into the side netting from eight yards out when he looked favourite to score.

With six minutes left Moore made sure of the points as he clipped the ball wide of Rufus and then steered it past Kiely into the corner of the net.