DESCRIPTION:
PointRoll is a DHTML advertising solution that allows for an expanded
banner footprint from a standard banner size when a user mouses-over
the ad creative. Expand functionality is only operable in Internet
Explorer browsers and will remain static in Netscape. Standard HTML
expand functionality has been widely tested and accepted. The use
of Flash, audio or video requires review and approval from Advertising
Production. More info can be found at: http://www.pointroll.com
SPECIFICATION: Banner
•
Dimensions
= 468 x 60 pixels (expands to 468 x 300)
•
Expands
directly below banner
•
GIF,
JPG, Flash
•
File
Size = 22k (22,528 bytes) or less, total of all files
•
Cannot
be served 4th party (Banners are always 3rd party served from PointRoll)
•
Must
provide a default experience for Netscape users
•
Expansion
and Contraction can occur on rollover event
•
Audio,
Video or Flash must be reviewed and approved my Advertising Production
Skyscraper
•
Dimensions
= 120 x 600 pixels (expands to 240 x 600)
•
Expands
directly left of banner
•
GIF,
JPG, Flash
•
File
Size = 25k (25,600 bytes) or less, total of all files
•
Cannot
be served 4th party (Banners are always 3rd party served from PointRoll)
•
Must
provide a default experience for Netscape users
•
Expansion
and Contraction can occur on rollover event
•
Audio,
Video or Flash must be reviewed and approved my Advertising Production
Big Ad Unit
•
Dimensions
= 260 x 140 pixels (expands to 260 x 280)
•
Expands
directly below banner
•
GIF,
JPG, Flash
•
File Size = 28k (28,672 bytes) or less, total of all files
•
Cannot be served 4th party (Banners are always 3rd party served
from PointRoll)
•
Must
provide a default experience for Netscape users
•
Expansion
and Contraction must occur after click event. Cannot expand on roll
over.
•
Audio,
Video or Flash must be reviewed and approved my Advertising Production
