Walt Disney Internet Group accepts IFRAMES from select 3rd party
ad serving organizations for rotation on the network's site properties.
The following policies are enforced to regulate the quality of Disney's
brands and secure the best possible experience for our users.
1. WDIG MUST track clicks on all creative. We require that the third
party include a parameter in the IFRAME tag to accommodate WDIG
dynamic ad tracking script. This parameter is then referenced by
the third party's html document upon delivery and is pre-pended
to all user initiated transfers.
Sample of dynamic tracking script: http://transfer.go.com/cgi/atransfer.pl?
name=99999&srvc=sz&guid=99999&context=99999&goto=
Sample of IFRAME with click parameter and ad tracking script correctly
implemented:
<IFRAME SRC="http://ad.doubleclick.net/adi/N631.espn.com/B45957;sz=468x60;
click=http://transfer.go.com/cgi/atransfer.pl?name%3d<%=AD_ID%>%26srvc%
3d<%=SERVICE%>%26guid%3d%GUID%%26context%3d<%=CONTEXT%>%
26goto%3d;ord=%TIME%?" WIDTH=468 HEIGHT=60 MARGINWIDTH=0
MARGINHEIGHT=0 HSPACE=0 VSPACE=0 FRAMEBORDER=0
SCROLLING=no BORDERCOLOR='#000000'>
<SCRIPT language='JavaScript1.1' SRC="http://ad.doubleclick.net/adj/N631.espn.com/B45957;abr=!ie;sz=468x60;
click=http://transfer.go.com/cgi/atransfer.pl?name=<%=AD_ID%>&srvc=
<%=SERVICE%>&guid=%GUID%&context=<%=CONTEXT%>&goto=;ord=
&TIME%?"></SCRIPT> <NOSCRIPT>
<A HREF="http://transfer.go.com/cgi/atransfer.pl?name=
<%=AD_ID%>&srvc=<%=SERVICE%>&guid=%GUID%&context=
<%=CONTEXT%>&goto=http://ad.doubleclick.net/jump/N631.espn.com
/B45957;abr=!ie4;abr=!ie5;sz=468x60;ord=%TIME%?">
<IMG SRC="http://ad.doubleclick.net/ad/N631.espn.com/B45957;abr=!ie4;
abr=!ie5;sz=468x60;ord=%TIME%?" BORDER=0 WIDTH=468 HEIGHT=60
ALT="Click Here!(Ad Served by DoubleClick)"></A></NOSCRIPT>
</IFRAME>
2.
IFRAMES MUST be used to serve approved
Rich Media campaigns or a mixture of Rich Media and standard GIFs
and JPEGs. The use of IFRAMES to serve only standard GIF and JPEG
banners for a campaign is not authorized.
3. WDIG accepts IFRAME/SCRIPT/NOSCRIPT tags. WDIG does not accept
IFRAME/ILAYER tags.
4. WDIG does not accept nested IFRAMES. Referred to as 4th party
serving by WDIG, this scenario doubles the number of failure points
for a media call and roughly doubles latency times.
5. All banner creatives must be reviewed by a member of the WDIG
Revenue Ops team prior to being rotated live through the IFRAME.
6. Standard WDIG advertising specifications are applied to media
rotating through IFRAME tags. No special exceptions or licenses
are extended or implied with the use of IFRAME tags.
